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Bio
Robert is a hands-on, creative marketer who knows how to get results. He’s helped companies connect with everyone from C-level executives to small business owners and everyday consumers, across industries like SaaS, cloud communications, AI, wireless tech, and more.
He’s successfully managed big marketing budgets—up to $22 million—and worked closely with agency partners, vendors, and internal teams to keep complex projects moving forward. What really stands out is how well he brings people together. He’s a natural collaborator and mentor who helps teams find new energy and fresh ideas.
Project Highlights
- leading analytical chemistry
- Pharmaceuticals Product Testing
- Nutraceuticals Product Testing
- Sales for Altice USA Internet
Work Experience
Freelance (Self employed)
Mar 2024 - Present · 1 yr 5 mos
Freelance
Marketing Communications Leadership
2017 - Present · 8 yrs 7 mos
Director Marketing Communications | Brand Management
I established this professional group for the purposes of attending networking events to connect with those experienced in Marketing Communications & Brand Management. The objectives of the group are to research industry leaders, participate in industry discussions and evaluate innovations in the marketplace.
NJ Labs
Mar 2019 - Feb 2024 · 5 yrs
Marketing Director
Worked directly with CEO and ownership to rebrand & position NJ Labs as a leading analytical chemistry & microbiology testing laboratory competing against industry giants such as Eurofins. NJ Labs specializes in raw materials & finished products testing for pharmaceuticals, nutraceuticals, cosmetics and now cannabis/CBD. Also developed and launched a new tick testing product called TickSURE! Targeted at consumers and sold in online channels such as Amazon. Drove strategy, creative, lead generation, social media campaigns and trade shows.
Various Companies · Freelance
Nov 2017 - Mar 2019 · 1 yr 5 mos
Marketing Business Development
- 11/18 – 3/19: Consumer sales for Altice USA Internet, TV & Phone communications.
- 11/17 – 5/18: Business development, marketing & sales for Stealth Air commercial IoT drone services.
Vantage Unified Communications USA LLC
Mar 2013 - Jul 2017 · 4 yrs 5 mos
Marketing Director >> Communication | Brand Development | Campaign Development | Lead Generation
Lead marketing & communications for Vantage Unified, an operating unit of this privately-held Software as a Service (SaaS) cloud communications technology company best known for developing Spell Check, Apple Siri and its work in Artificial Intelligence and Natural Language Understanding for Big Data.
Panasonic
May 2011 - Feb 2013 · 1 yr 10 mos
Marketing Manager » Marketing Communications | Integrated Marketing | New Business Development
- Managed marketing roll out of a subscription-based Cloud Phone Service targeted to Small Business as a strategy to establish new corporate revenue streams. Launched through online and national retail channels including Amazon & Best Buy. Supported partners AT&T, Verizon & Sprint with roll out Panasonic’s ToughPad ruggedized Tablet PC for business.
- – Developed PanasonicCloud.com website and revised paid and organic search by utilizing SEO, SEM, contextual banner advertising and Google Analytics. Achieved over 24,000 hits and 2,000 leads at launch utilizing SEO techniques such as dayparting that reduced average costs per lead from $30 to $6.
- – Obtained email open rates ranging from 12 – 20% for weekly e-mail lead generation campaigns utilizing A/B testing, tracking codes and landing page techniques.
- – In a prior Corporate Planning role, led stakeholder teams including IT to develop a PSI system that saved $12 million in inventory costs – named Employee of the Year for this effort and was awarded a corporate HQ assignment in Japan.
Self-Employed
Jan 2011 - May 2011 · 5 mos
Freelance Marketing Consultant » New Business Development | B2B Marketing
Business development targeting the wireless industry for Gold-Mobile, a mobile CRM and loyalty solutions provider with a flagship SaaS mobile platform that enables real time 2-way customer dialogue and transactions.
AT&T Mobility
Dec 2003 - Jan 2010 · 6 yrs 2 mos
Sr Marketing Manager » Customer Retention | Field Marketing & Advertising
- Targeted customer segments, identified LTV, buying propensities and usage behaviors to reduce churn and inprove customer experience. Prior to 2006, managed all local marketing including print, radio, direct mail, e-mail, retail Point-of-Purchase merchandising messaging, sports sponsorships including the NY Islanders and Ethnic Hispanic/Chinese marketing for over 135 direct company retail stores.
- – Spearheaded customer retention/loyalty, win-back, cross-sell and up-sell campaigns that reduced churn from over 3.8% to 1.9% and contributed to a 1.5% market share increase for the 5million+ NY/NJ customer market.
- – Received corporate award recognition for most improved churn market in 2007 by identifying correct touch points in the customer experience life-cycle as well as churn pain-points.
- – Lowered customer churn under 2% in both bi-lingual English/Hispanic & English/Mandarin Chinese market segments, by creating in-language culturally correct direct mail and e-mail campaigns.
BellSouth Wireless Data (became Cingular Wireless)
Jan 2011 - May 2011 · 5 mos
Sr Marketing Communications Manager » Multi-Channel Marketing | Integrated Marketing
- Managed Launch of the first BlackBerry service with a national advertising campaign that helped pioneer today’s wireless industry. Integrally contributed to re-positioning BlackBerry to a wireless text messaging and email paradigm, key to its successful launch. Managed 2 direct reports, agency relationships, up to $22M budgets and the NJ Nets sports sponsorship.
- – Exceeded campaign lead goals by 146% helping to achieve a critical mass of 1 million subscribers at launch.
- – Attained 10% response rate with a unique CEO-to-CEO direct mail campaign that landed Wells Fargo and P&G.
- – Worked with Hollywood agencies to achieve product placement on “The West Wing” NBC TV series.
- – Managed launch of Cingular’s first national corporate brand campaign after the BellSouth/Cingular merger.
Zurich American Insurance Group
Jun 1997 - Nov 1998 · 1 yr 6 mos
Corporate Communications Manager » Multi-Channel Marketing | Agency Management
Championed print, direct mail and e-mail marketing campaigns that maintained a leadership position for this Global Commercial Property and Casualty and Specialties Insurer. Managed 2 direct reports, media buying, external agencies and gained Insurance Marketing Communications Association Industry award nominations for several compelling print & collateral vehicles.
FRONT END DEVELOPER
Company ABC
- Working as a Front End Developer In Yudiz Solutions Pvt. Ltd. Proficient In ReactJS, NextJS, GraphQL, Redux, Tailwind CSS etc.
- I have worked on some big projects called CricTracker and Epiko Market. I have explored NextJS, GraphQL.
FRONT END DEVELOPER
Company ABC
- Working as a Front End Developer In Yudiz Solutions Pvt. Ltd. Proficient In ReactJS, NextJS, GraphQL, Redux, Tailwind CSS etc.
- I have worked on some big projects called CricTracker and Epiko Market. I have explored NextJS, GraphQL.
Education
BA (Cum Laude), English & Political Science
St. John’s University
Grade: 3.65
MBA, Executive Management
St. John’s University
Grade: 3.65
Skills
- Corporate Communications
- Services Marketing
- B2B Marketing Strategy
- Go-to-market Strategy
- Marketing Campaign Management
- Integrated Marketing
- Multi-Channel Marketing
- Project Management
- CRM
- Brand Development
- Direct mail Campaigns
- Trade Shows
- Product Launch Events
- SEO Marketing
- Director Marketing Communications
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